Persuasion is a very important skill in our search for success. Whether you work in the corporate world or starting out your own business, you need to be able to convince others to commit to your idea and work for it, buy your product or subscribe to your service. So how does one master the power of persuasion?
While there are people who are just naturally gifted with the powers of persuasion, others need to work on it a little bit more. So don’t fret, just because you’re not very good at it now, doesn’t mean you can’t get better and maybe even become the best.
So how can you master the powers of persuasion? Practice is important, but it’s also good to know how others are doing it. Try to observe the best salesperson on your team or look to notably successful individuals and see what their habits and actions are that make them so convincing.
5 Things people do that understand the power of persuasion
Here are five habits that very persuasive individuals have that you could try to adapt for yourself:
They Start Conversations
While being an eloquent speaker can help you in convincing others, it won’t get you very far if you just talk at them instead of talking with them. Persuasive leaders know how to start a conversation. They engage their audience to participate and share their own thoughts and opinions. When you show people that you value what they think, they are more willing to listen to what you have to say. Engaging with your audience also gives you knowledge on what they want, what they desire and what they’re looking for. This way, you can frame your selling point so that they see how it specifically benefits them or even use the information to further develop your product or service. It also helps build a relationship so you can win their trust.
So how can you start a conversation? A good way is to ask open-ended questions that encourage people to talk more and expound on their thoughts. Open-ended questions are ones that cannot be answered by a simple yes or no. Say in a presentation about your project, instead of asking if they liked it; ask what they liked about it.
They Let People Know That They’re Valued
As humans, we want to feel that we are being heard and valued and not just dismissed. If you can genuinely show people that you value them and are an important part of your business or cause, they’ll be more likely to be persuaded and follow your lead.
You can show people that they’re valuable to you in different ways. One way is by being grateful for their presence and time. They don’t have to listen to you; so let them know you are thankful that they took time out of their day to do so. Another is by expressing interest in who they are. Ask them about their work, family or hobbies and it will make them feel valued. Finally, show them how what you’re offering is for their benefit and what you really want is to help them.
They Speak with Conviction
People will not be persuaded by your idea or product if they don’t see you believe in it yourself. Speak with conviction and truly show them that you’re passionate about what you’re trying to sell, whether that’s a product, a service, or a cause.
Speaking with conviction also allows you to appeal to people’s emotions. People by nature act more on emotion as opposed to logic, that’s why it’s important to appeal to emotions. Expressing your passion can also help you influence others to feel the same excitement you do making them more likely to believe your words.
They Are Prepared
Don’t just wing it, that’s just not a smart move. Before you go into a presentation or approach a prospect, you should already know what you have to say and how you’re going to say it. The first words that come out of your mouth could make or break your pitch. If your opening is a bust, you lose their attention and it will be difficult to salvage it.
When you’re preparing your pitch, think about these three important points:
- How will it benefit your audience? Remember, just because it’s beneficial to you doesn’t mean it’s the same for others. Do your research and find out what it is about your product or service would greatly benefit your audience based on their perspective and highlight it.
- Give them proof that your product or service can do what it promises. If you have statistics or studies, present those in a way that’s easy to grasp but still shows authority.
- Show your audience what they can expect and be honest about it. When you set their expectations and don’t overpromise, they are more likely to trust you.
They Share Their Knowledge
Leaders increase their influence not by consistently shilling product after product or service after service. They dedicate time to offer others help and advise without asking for anything back. They do this sometimes by providing free seminars or writing blogs, or even just a one on one conversation. Influence is one of the key aspects of mastering the power of persuasion.
Sharing knowledge also establishes your expertise and authority so the next time people encounter you; you already have their trust and respect. It won’t be so hard to persuade them to agree to what you’re proposing when those two are already present.
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